In the Swedish pavilion, the companies primarily represented three categories of products: innovative ingredients from Swedish organic agriculture, plant-based alternatives, and organic snacks and bars. UK buyers, wholesalers, and distributors highlighted the level of product innovation, striking packaging, commitment to sustainability, and the quality of taste.

Innovative ingredients from Swedish organic farming

Several attendees tried organic oat rice for the first time—served as a creamy risotto by Fazer Mills—while Berte Qvarn’s organic steel-cut oats attracted additional interest from the health-conscious. Camelina of Sweden offered oils and seeds from the overlooked heritage crop camelina sativa, surprising many with its unique taste and impressive omega-3 profile.

Plant-based organic alternatives 

To meet the growing demand for climate-smart, local protein alternatives, Swedish plant-based meat innovations were introduced and showcased. Oh Mungood’s mung bean-based burgers and bites proved a hit, while Färsodlarna showcased their organic mince made from Swedish-grown grey peas, broad beans, and sweet lupin. 

Organic snacks and bars

Among sweet and savoury treats, Dig’s organic snacks, Moonvalley’s natural protein bars, and Nordic Chocolate’s artisanal bars (featuring Nordic flavours like birch, sea buckthorn, and cloudberry) stood out. At Biofood’s table, long-time international partners were eager to reconnect and discover the company’s wide range of trusted organic products.

– It’s fantastic to see how Swedish organic brands stand out internationally, not just for taste, but for innovation and a deep commitment to health and sustainability, says Charlotte Bladh André, CEO of Organic Sweden.

At the trade fair, the companies established contact with over 200 individuals from the UK food sector. The Swedish pavilion was especially pleased to welcome key buyers and decision-makers from Cotswold Fayre, Dundeis, Healthstores UK, Hess Foods, Infinity Foods, Marks & Spencer, Ocado and Planet Organic.

The 2025 edition of NOPEX attracted 4,523 attendees across the two days, highlighting the continued growth of the UK’s organic sector. High-profile UK retailers, alongside 364 international buyers from 65 countries, explored the latest organic products. 

– With strong international buyer interest, the fair provided a platform for Swedish brands to connect with new markets, says Elias Kvarnbäck, project manager at Organic Sweden.

Following the fair, visits were made to Planet Organic, Daylesford Organic, Harrods, and Totally Swedish. The stores gave private tours and there was an opportunity to learn more about how Swedish organic food and drink can be successfully marketed in the UK.