Why do you believe your product would appeal to consumers on the UK market?
England is a growing plant-based country. Especially in big cities where London has been named Europe’s vegan capital. We also see that there is a great interest in Swedish and organic products and Oh Mungood fits in with all three. Swedish, organic and plant-based. In addition, we are completely additive-free and easy to prepare, which suits the British food culture. Green street food at home simply.
What makes Swedish organic products unique—especially yours?
Sweden is an innovative country. We are often far ahead when it comes to solutions to problems, innovation and design. Oh Mungood with its roots in Orsa dares to challenge the traditional flavors and create mung bean-based products with a lot of flavor. Everything on our table of contents you can understand, and everything is organic.
