September has come to an end, which means that our annual campaign “Eko-September” has also just finished. During the month, organic farmers, food producers, retailers, organisations, and consumers collaborated to highlight organic and KRAV-certified foods and beverages.
The campaign featured in-store events, farm visits, tastings, demonstrations, and social media outreach, all designed to encourage more people to explore organic products and understand how they’re produced. The inspiration for our campaign month for organic, actually comes from the UK…
The Soil Association has long hosted its annual Organic September campaign. This event has become an integral part of the UK’s food and retail schedule, uniting organic stackholders to celebrate organic food, farming, and sustainable living. It also aims to motivate people to try organic products and understand their benefits. The UK campaign showed the value of dedicating a full month to organic initiatives and highlighted the importance of a shared platform that lets different segments of the food industry communicate effectively. This year, Organic September engagement in the UK market is clearly visible, where one focus has been reducing prices to make organic products more accessible.
Organic Sweden adopted the Eko-September campaign in 2019. For us, it focused on fostering collaboration among farmers (such as open farm days), producers (such as study visits), and retailers (including product demonstrations). With unified visuals and messaging throughout the food chain, it becomes easier to communicate the added benefits of organic production:
- You avoid plenty of E-numbers
- You care extra about the animals
- You stay away from synthetic pesticides
- You make life easier for insects and pollinators
- You protect our drinking water, seas and oceans
- You say no to climate-damaging mineral fertilisers
- You care about our soils
In other words, Eko-september is not only about what ends up in our shopping baskets. It is also about how our food is produced – and the people, animals and ecosystems behind it.
A month of activities – and collaboration
A key strength of Eko-september is its flexible approach, allowing participants to choose how to engage. In September 2026, organic farmers, food companies, shops, and other organizations each found their own ways to showcase organic and KRAV-certified products to the public. Activities ranged from in-store events and farm visits to product demonstrations, tastings, and social media campaigns. The shared goal was to increase visibility and opportunities for people to see, sample, and learn about organic products.
When organic gets more space, sales can follow
One of this year’s initiatives was a series of Eko-breakfasts across ICA Malmborgs’ stores in Southern Sweden. Eight food companies collaborated to offer customers a breakfast selection featuring organic bread, cheese, ham, eggs, yoghurt, muesli, coffee, and juice. The participating companies were:
- Arla Foods – Organic Cheese
- Gunnarshögs Gård – Organic Rapeseed Oil
- Saltå Kvarn – Organic Oats
- Kung Markatta – Organic Bread & Beet juice
- Hjordnära – Organic Yogurt
- Stjärnägg – Organic Eggs
- Smak av Svea – Organic Ham
- Zoégas — Organic Coffee
The results from ICA Malmborgs Clemenstorget are notably promising. Sales of the chosen organic and KRAV-certified products grew by 98% compared to the same period last year, with product sales rising by an impressive 132%. While one store and one campaign period can’t tell the whole story, these results highlight the potential impact of giving organic products visibility, space, and tasting opportunities. For businesses, this underscores an important message of Eko-September: collaboration and communication can significantly boost the visibility of organic options and make them easier for consumers to select.
Celebrating this year’s Eko-September award winners
Farmers, stores, and businesses that made notable contributions to the campaign. In 2026, we presented three awards: Gunnarshögs Gård (organic business of the year) was honoured for its innovative campaign featuring its organic granola and in-store demos. Hagby Gård (organic farm of the year) was recognised for its longstanding dedication to organic practices and for opening its farm to the public through harvest festivals and farm walks. ICA Kvantum Södermalm (organic store of the year) received an award for highlighting organic products throughout September through displays, tastings, and in-store events. Congratulations, and thank you for showing the many ways farms and businesses can promote organic.
What potential could Eko-September have in the future?
This year’s campaign highlights strong interest in collaboration around organic food and farming, but also presents opportunities to build on this enthusiasm. The UK has successfully created annual organic events through unified campaigns, inspiring Sweden’s Eko-September since 2019. Future efforts could involve more company participation, retailer displays, farm visits, producer tastings, and increased consumer engagement. The strategy might focus on numerous small initiatives rather than one large event. Ultimately, Eko-September brings together farmers, food businesses, retailers, organisations, and consumers to improve access to organic options. Thank you to everyone who helped raise the profile of organic and KRAV-certified food in 2026.
What could we do together to make Eko-September even bigger next year?