At the end of January, Swedish organic food companies travelled to London to meet UK buyers, distributors and industry stakeholders. The business trip offered valuable insights into the British organic market and created new opportunities for collaboration in a market where demand for sustainable and transparent food continues to grow.
The Swedish delegation represented a broad and diverse organic offering, ranging from cereals and milling products to plant-based proteins, oils, snacks, jams and confectionery. Together, the companies highlighted the qualities that characterise Swedish organic production: high raw-material standards, innovation rooted in sustainability, and transparent value chains. The meetings in London provided an opportunity to showcase how these strengths translate into commercially relevant products for the UK market. Over two intensive days, the participating companies gained first-hand insights into the structure of the UK market, current purchasing requirements and emerging consumer trends within organic food and drink.
A Growing Market with Room for Collaboration
The UK remains one of Europe’s largest markets for organic food, with steady demand driven by consumers who view organic as a long-term and conscious choice. At the same time, domestic organic agriculture is very limited, creating opportunities for imports from countries with established organic sectors. Against this backdrop, the business trip confirmed that Swedish organic producers are well positioned to meet UK demand with high-quality, reliable and sustainably produced food and drink.
Beyond new business contacts, the trip provided valuable market insights. Companies gained a deeper understanding of the structure of the UK grocery market, consumer preferences and purchasing processes, as well as how British retailers work with range development and sustainability requirements. Several participants noted strong interest in Swedish food and drink, particularly linked to quality, sustainability and innovation. These insights are highly relevant for companies aiming to establish or expand their presence on the UK market. Looking ahead, the London visit reinforced the strong potential for Swedish organic food and drink in the UK, and highlighted the value of continued dialogue between producers and buyers on both sides of the market.
Hopefully, you’ll be able to get acquainted with more of these Swedish organic brands in the UK shopping aisles soon.
Participating brands: Berte Qvarn, Biofood, Camelina of Sweden, Dig, Fazer Mills, Färsodlarna, Moonvalley, Nordic Chocolate, Oh Mungood, Svenska Lantchips and Torfolk Gård.
WholeFoods Market, Kensington High Street, London.